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Ben Francis An influencing influencer !!

  • Mar 31, 2021
  • 2 min read


Owner of Gymshark, a fitness apparel and accessories brand for men and women. Ben Francis is a well-known entrepreneur. He was born on June 6, 1992, in England. Ben is a member of the famous Entrepreneur list.


Gymshark was founded in 2012 when Ben was 19. A self-proclaimed “very averagestudent, he discovered an aptitude for IT and the gym at college. He made four apps and six different websites, all-around fitness, The seventh was Gymshark. A delivery boy for Pizza Hut started stitching cool fitness gear in his parents’ garage. Today his label, Gymshark, turns over £250 million a year in sales. And he’s not even 30. A friend showed Francis how to screenprint T-shirts and his grandmother taught him how to sew. The first designs took two years to get right. Francis paid for the early operations by working as a Pizza Hut delivery driver. “We were watching fitness YouTubers at that time, so we decided to send some T-shirts, shorts, hoodies to them, not because we wanted anything, but because we thought it would be cool if they liked it.” The muscle YouTubers liked the clothes and their followers began to ask where they’d got them from. The seeds of a semi-inadvertent viral marketing campaign had been sown.

Realising he might be onto something, Francis paid £3,000 for a stall at the Body Power Expo, an annual fitness industry event that takes place in Birmingham each year, where athletes and fans gather to discuss protein and personal-bests, and brands vie for their attention with new products. It turns out the viral marketing had been even more successful than anticipated. “Like Lululemon is to Canada or Nike is to America, I want Gymshark to be the UK fitness brand,” says Francis.

He is still a majority stakeholder, but he hopes with Steve’s business information, the brand will grow even larger.

BEN FRANCIS CURRENTLY HAS A NET WORTH OF AROUND 10 MILLION DOLLARS AND IS READY TO RULE THE GYM WEAR INDUSTRY.

 
 
 

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